🌐 Justin's Blog

The personal blog of Justin Ferriman

After the holidays, Lorena and I were pretty wiped-out from the travel. We hopped between five different places in just a few weeks, and the added stress of the COVID spike drained us mentally. When we got back to Austin in January, we were content to stay in one place for a while.

Earlier in March we took a short trip to California to look at some homes for sale. That trip was nice for a variety of reasons, but I didn’t sleep too well. Our AirBNB had paper thin walls and floors, and every night the person living below us snored so loud that I had to sleep on the couch in the living room.

So aside from that small trip, we have been in our routine in Austin, and at this point we feel ready to travel again to see family.

The realities of living far away from family.

When we feel the desire to go see family, Lorena and I try to plan our trips so that we can see several people in one go. This often means that we are on the road for extended lengths of time, which in of itself is not so bad, but does often lead to the burnout that we experienced at the end of 2021.

But this is the reality of living far away from family. Instead of short trips, we do extended visits in “batches” numerous times a year.

For this trip, we are headed to Connecticut, Michigan, and Ohio. We then have a short break in Texas before heading to California followed by Mexico.

This family circuit will bring us to early summer, at which point Lorena and I will probably take a moment to catch our breath in Austin before plotting out our next travels. Which, if I’m honest, will be pretty quick since the summers in Texas are absolutely brutal.

#personal

WordPress has been a part of my life in one form or another since 2006 when I started my first blog on WordPress.com. I went from a user of their hosted service, to self-hosting websites for family and friends, to starting (and eventually selling) a premium plugin company.

The WordPress web is everywhere. I can’t help but notice when websites are running WordPress and one of the hundreds of plugins that I know…

“Oh, I bet this site is using Gravity Forms…”

::checks source code::

“Yup. There it is.”

Despite its obvious flaws, WordPress is still the best no-code platform for building a business – I would never argue against that. But as I look at what may lay in store for me in my career, I really don’t see myself working in WordPress anymore. In fact, I question whether I want to be in tech at all.

Seeking for Inspiration

Something that I know about myself is that I tend to gravitate to projects where I can express my creativity. I find joy in the process. Building and growing something (a product & brand), and ultimately automating as much as possible so that it is no longer dependent on me.

This expression of creativity is easy to accomplish in tech, and in my case, WordPress. Well, at least it used to be.

The reality is that I am burnt out from WordPress and have been for some time. The challenges of the industry aren’t something that excite me anymore. I will always be a user of WordPress, but I think I need an extended break from working in the space.

To be fair, I am pretty much out of it already. I am involved with LearnDash still as an advisor behind the scenes, but that role doesn’t fill up my time. I do have bi-weekly WordPress-focused conversations with my friend Ross Johnson at NoFilter.fm, but I wouldn’t really count that as working in the space. It’s just a venue for casual reflections and sharing of success stories in the hopes of helping others.

I have thought about the possibility of getting into a SaaS project. That sounds like a fun challenge, but the more I think about it, the more I know that the fast-moving world of software will bring with it the same stresses that I had in the past.

I know the mentality that it takes to deal with things like security issues, constant new competitors, disgruntled customers & employees … and frankly, I’m just not there. Maybe one day I’ll feel up for the challenge again, but after nearly a decade of dealing with the negative aspects of software, I just can’t bring myself to do it.

All this is to say that I’d rather be a customer of tech solutions, not offering one.

Keeping busy, and Keeping an Eye Open

At present, I am helping Lorena with her online courses. I must say that I really enjoy that process for a variety of reasons, but mostly because of what I mentioned earlier: my love for the building and selling process. I honestly can’t get enough of it and feel grateful to have the opportunity to continue selling online.

In addition, I am also exploring non-tech related projects that may excite me. I am still trying to figure out what that is, and if I am honest, it can be frustrating at times as I am eager to start with something, but I just don’t know what at this point. I have to remind myself that this is okay because I know that these things can’t be forced. At the same time, they don’t just come out of nowhere. A little effort is needed.

After selling software, I am finding the “old-fashioned” industries to be quite appealing. Real estate, for example. I also like challenges, and an industry that is outside the tech space will test my entrepreneur skills in new ways. I have always thrived when I had to “prove people wrong” (even if only proving it to myself), and getting involved with a different industry gives me that opportunity.

Wherever I land, you can bet I will be documenting my journey here on my site. And while I don’t intend to work in tech for the time being, I will still be offering insights and opinions for entrepreneurs in this space (especially as it relates to WordPress) as I think there is value for others in sharing my honest, experienced-based takes.

And who knows, my path may lead me back to tech at some point. Possibly, even WordPress.

#WordPress

It’s a few months into 2022, and we have booked our first trip!

Instead of one of our planned travel destinations, Lorena and I have decided to head out to SoCal for a last minute mini-getaway. This came about rather suddenly, which made it exciting to plan in just a few hours time.

This is the result of both of us were feeling like we needed a little break from the everyday routine and location. The recent weather in Texas hasn’t been doing us any favors either as it has been gray, rain, and chilly for the entire week.

So, to cure us of these blues, we’ll be heading to southern California for a little sun and a change of pace. We’ll be looking at a little real estate while there as well – because, why not? We won’t be in Texas forever, so we are keeping an eye out for inspiration.

We booked our Airbnb in Orange County and will be exploring the beach towns that it has to offer. And I must admit, I am looking forward to hearing, seeing, and smelling the ocean!

#personal

One of the first times I was inspired to make money online was in the early 2000s, when I came across The Million Dollar Homepage.

The concept was simple: there were 1,000,000 pixels available for purchase at $1 per pixel. You could purchase a block of pixels and put your digital advertisement in that location. This kind of thing took-off in the early years of the internet, and as you can imagine, it was sold-out pretty quickly as it also garnered a lot of attention internationally.

The site is still available to visit today if you want to take a look, though be careful on which ads you click because who knows where they will take you!

The creator of this website was Alex Tew. He has since moved on to bigger and better, as evident by founding Calm.com, which generates ÂŁ150-200 Million in revenue per year.

All it takes is one idea to get started.

Alex’s story is not original by any means. He had a “flash-in-the-pan” idea, and leveraged that idea to then fuel future endeavors. In reality, many people would be happy with the results of his original million dollar homepage idea – it’s proof that just one idea can change your life forever.

I remember back in college when I had a few of my friends over for some drinks. We all got pretty buzzed, and one of my friends started talking about how if we could just come up with one idea, we would be set for life. He kept emphasizing how all it would take was one idea. Just one!

Hell, that should be easy, right? So, the rest of the evening, we all brainstormed what were likely terrible ideas before ultimately giving into the alcohol.

I don’t remember any details around the ideas we discussed, but I do remember thinking back on the entire evening for years to come. My friend was oversimplifying things a bit, but he wasn’t entirely wrong. All you need is one idea. So many people have made a fortune by finding an idea they believe in and making it a reality.

Thinking back on that evening with my friends, I see that we were all seeking more than one idea. We were trying to come up with one revolutionary idea. That was never going to happen, especially from us.

You don’t need a revolutionary idea, just a small twist on an already proven one.

Time can be a great teacher if you let it. I have learned a lot over the years about entrepreneurship, creative thinking, and bringing ideas to life. I have started a multitude of businesses that didn’t work out, but they didn’t “fail” because along the way I picked up new skills. Things like:

  • How to communicate value
  • How to use content marketing to build an email list
  • How to position a brand
  • How to sell

Through it all, I started to refine my skills so that the likelihood of my next idea being a success would be just a little higher. And eventually, my skills (and timing) came together when I started LearnDash.

Over the years, I have realized that there are very few original ideas out there. You don’t have to create an entirely new category, like Steve Jobs did with the iPhone. All that is needed is an original take on a concept that is already proven. This is particularly easy to do in software, but can apply to any industry.

How you can find an opportunity for your idea.

Most good ideas come from a point of user research. The easiest way to find a winning idea is to look at reviews of the products you love, and to document the common complaints. Then, create a solution that addresses one of those issues.

If you want to sell physical products, jump to the Amazon reviews to see what people are saying.

If you would like to sell software, go to Capterra or G2Crowd and do the same. In these reviews, you will find the profitable segments of very well established markets. No need to reinvent the wheel, just create a better wheel.

Of course, establishing product-market fit is only a part of the equation. It makes no sense to build something if you can’t get it in front of your intended audience. As such, my advice is to avoid building and start marketing instead!

"Stop designing and developing, and start marketing." - Me

Create a sales page that calls out the features & benefits of your product based on the research you did, then start creating content. Build an audience first. If your message is resonating, you will get people asking when your product will be available. At this point, you know you have a market, and also initial customers.

Ideas are inherently worthless.

As you probably already know, ideas are worthless. The value comes in execution and bringing that idea to life. If you have done your market research and know that it is viable, then all your energy should be spent in making your mission known.

Your priority in any business is to make money. If you are working on something that isn’t coming to fruition in the way you envision, don’t get discouraged. It’s not a failure by any means. Take your lessons learned and apply it to your next project.

It is only a failure if you stop trying.

#entrepreneurship

I created my first WordPress blog like most people did: using WordPress.com. I remember the entire concept of blogging being pretty new back in 2006, and I cut my teeth in the industry by setting-up and writing with WordPress.

It wasn’t long after starting that I learned about the benefits of self-hosting a WordPress installation, and from that point forward (probably about 14 years now) that is what I have always done.

The way I see it, WordPress is still the best choice out there for building a website that needs to do things like generate leads, offer courses, content marketing, and so on. If you need a Swiss Army Knife, then WordPress is the way to go.

Today, I have a few sites going. Not from a pure blogging standpoint, though, as WordPress isn’t a good choice for that anymore (for this blog I prefer write.as). But I am helping Lorena with her online course program, and that of course is running on WordPress with LearnDash, hosted at Nexcess. That has been going well as it continues to keep my WordPress skills sharp, and seeing as her website is in Spanish, the added bonus is that I’m practicing my Spanish when working on it!

While I will always be a proponent for owning your data, self-hosting a WordPress site is a pain in the ass.

The truth is, it has always been a pain to self-host. I am reminded about this fact daily as I manage Lorena’s site. Maybe I am just jaded now, but I swear there has not been a single time that I have logged into that site where I wasn’t greeted by a barrage of update nags.

On one hand, I am delighted to see developers continuing to work on their product, but on the other hand, I see it as a daily homework assignment where I need to go run the updates first on a staging environment, backup the live site, and eventually (after troubleshooting any issues) update the production site.

I have to be honest, this shit is annoying.

I am not a developer, nor pretend to be one. Furthermore, I don’t love working on WordPress backend stuff or doing QA testing. When something goes wrong, it’s stressful. Yes, I figure it out, but it’s always a mental drain.

This frustration was at the forefront of my mind recently as I wanted to create a small, two-page website: just a homepage and a blog. I considered using another website platform and even researched a few of the main competitors to WordPress. I didn’t need anything fancy, nor countless plugins. Just something simple.

After a few days of research, I thought about the possibility of using WordPress.com for this purpose. Funnily enough, it wasn’t the first option to come to mind, but I created my free account and went to have a look.

This is why most people should use WordPress.com (at first).

First, a disclaimer: WordPress.com isn’t super easy to use, in that it won’t be intuitive to a first-timer. I knew how to navigate it because I’m seasoned with WordPress. I’ll refrain from getting into the weeds on that topic, as it would result in an additional 5,000 words.

Potential learning curves aside, the more that I dug around in WP.com, the more I realized that most folks would probably benefit by starting off there, and then moving to self-hosted at a later date.

Why do this? To save time and money. WordPress is an industry of distractions, especially given the premium theme and plugin market. I can’t tell you the number of times I have seen people just jump between different plugins trying to find “the right one”, when in reality it didn’t even matter.

When you’re on WP.com, your options are limited. Yes, you can still go down a rabbit hole of functionality, but not to the same extent – and there is a 0% chance that you’ll break something else on your website since the WP.com ecosystem prevents this, which means:

  • No installing endless plugins
  • No support tickets with different vendors
  • Less wasted time
  • Less wasted money

People who have dreams of starting an online business can start doing just that when they use WP.com, especially if they are going to rely on content marketing. Spend a day or two getting things configured, then get to work creating content!

Don’t worry about installing (illegal) Google Analytics, just use the WP.com analytics.

Don’t fiddle around with the endless number of WordPress contact form options, just use the WP.com contact form.

Don’t install every social sharing plugin available, just use the built-in post sharing features.

See what I’m getting at? No more pointless activities – just get to work!

The mental freedom of WP.com is why I am using it.

Not every use-case needs a self-hosted WordPress installation, and this is particularly true with the website I mentioned earlier. I just want it to look decent for now and to not require any mental bandwidth. The site is about finished because I didn’t have to dick around with all the normal WordPress configuration stuff. If I ever want to self-host it, I can just use the WP.com export options.

If you pay for the personal account, that will set you back about $48 or something. Sure, there are little hidden attributes to WordPress on the front-end, but they are hard to see, and it doesn’t matter (you can get rid of those by paying for the business account, which is around $25/mo).

As to what my site is about — I’ll be sharing it in another blog post, so subscribe below if you want to be notified when that’s available.

Eliminate the noise, so that you can reach your first goal.

I’ll end this with a request: that you challenge your assumptions about the best ways to use WordPress. Not all situations require the same thing. Figure out what is most important for the present, and then choose your path accordingly.

Just like you wouldn’t go and create a full-blown iOS app before you have an audience, do you really need all those marketing plugins on your site from Day 1? Probably not. Eliminate the distractions and your energy will be hyperfocused on reaching your first goal.

#WordPress

Unquestionably, last year was a very full year for us, full of major life events that we will always remember. We also spent about a third of the year (perhaps more) away from home.

The travel was fun, but also exhausting – especially over the holidays, in large part due to the multiple COVID scares that Lorena and I had.

I like to travel. I wouldn’t say that I love it like some folks do, but overall, I like to experience new places. In the past year, our numerous trips to Mexico have been a highlight. The country is incredible, and I feel like I am barely scratching the surface. There are many other places in the country that I want to visit, such as Guadalajara and Oaxaca.

Lorena and I also talk about taking an extended trip in Europe. The challenge with overseas trips is to not do too many things. We haven’t discussed it in great length quite yet, but I think a likely visit could include Portugal and Italy.

Lorena and I have yet to take a “typical” vacation.

I hate talking about COVID because it’s all the world seems to talk about today. But, it’s the reality of the world, and its impacts are far-reaching. Most noticeably for me is how it has impacted expectations and feelings around travel.

In both 2020 and 2021, our travel was mostly for visiting family. Sure, we would add some other mini-trips (like when we went to San Miguel de Allende for Lorena’s birthday), but the primary reason for traveling was to see family. I very much appreciated this time in Mexico and Michigan, but both of us are feeling the desire to take a trip for us. The “old” way of vacationing.

Thing is, I don’t think either of us are comfortable enough with the entire COVID situation to fully enjoy a vacation, and therein lies the issue of it all. At what point do we become okay with COVID that we can plan a trip and not be worried throughout it is a question to which we currently don’t have an answer.

Travel plans this year will be similar to last year.

Like the end of 2020 and all of 2021, this year’s travel will most likely revolve around planned family gatherings. Last year we did get a chance to visit Lake Tahoe as we were thinking about potentially buying a house there. We want to visit Salt Lake City for a similar purpose, but beyond that, we don’t have any hard-set travel ideas.

So for now, it looks like we’ll make some rounds to Mexico, Michigan, Ohio, Connecticut, and Chicago to meet up with family, and it is likely we’ll throw in a few days of personal time during those trips.

I do feel incredibly fortunate to be in a situation where we can travel in the first place. Lorena and I will continue to get whatever booster they make available so that we're able to maintain some level of confidence until the picture is a bit more clear around COVID and what to expect in the years ahead.

#personal

Over the past 15+ years, I have had the pleasure of meeting some incredibly smart people in the WordPress industry. Some of these people have businesses (such as selling courses), and others are building products for WordPress users (plugins & themes).

With recent news that WordPress now has 43% CMS market share, one thing is for certain: the WordPress business landscape is maturing.

We are seeing consolidation, higher pricing, more complex offerings, mature advertising campaigns, and more. It’s truly an exciting time!

There is also a lot at stake. So much so, that the people who have helped create this new, mature WordPress environment are feeling like they need to self-sensor for fear of retribution.

I understand this fear.

For many years, I would just sit, observe, and discuss with my friends in the WordPress space my unfiltered view about what was going on. Topics like:

  • Product pricing
  • Dealing with pain-in-the-ass customers
  • Gutenberg
  • Product sales and promotions
  • Maximizing profitability
  • WTF moments from Automattic
  • WordPress idealism
  • Unexplored opportunity areas

And the list goes on.

These backroom conversations that I had with my friends were incredibly helpful to my business, and in some ways therapeutic. The problem is, these conversations were behind closed doors.

There is a real, tangible benefit to having tough (somewhat controversial) conversations in a public setting. So far, very few folks do this in WordPress. For me, Matt Mederos from The Matt Report and The WPMinute is one of the few daring to occasionally broach these topics.

There is no shortage of podcasts in the WordPress space, but there is a shortage of conversations backed by proven success.

At the beginning of January, Matt put out a tweet asking folks what they wanted out of a WordPress focused podcast in 2022, so I threw in my two cents:

The more I thought on my reply, the more I realized that I could help bring this to fruition. Since the sale of LearnDash, I have more time. So, I got to thinking…

I should take the backroom conversations (the ones that helped me create a multimillion dollar, international brand) out into the public.

So, that’s what I am doing with…

NoFilter.fm — No BS WordPress Business Commentary

Every two weeks, I will host a gathering on Twitter Spaces to share proven methodology, tactics, and opinions directly responsible for generating multiple millions of dollars in revenue.

Co-hosting with me will be Ross Johnson from 3.7Designs.

Ross started as a freelancer right out of college and today with his wife runs a 7-figure WordPress design agency. He also has a handful of WordPress products that result in over $100,000 of revenue each year.

Over the years, Ross and I have bounced ideas off of each other as we grew our respective companies to millions of dollars.

Our goal is to help other WordPress entrepreneurs by discussing business topics that I wish were talked about when I was first starting. We will also discuss business themes as it relates to the industry as a whole.

The conversations will be recorded and published later as a podcast.

Here is what you should do next…

  • Follow the NoFilter.fm Twitter account (this is where the spaces will be hosted).
  • Subscribe for updates on the NoFilter.fm website (replays will be here and on major platforms such as Spotify, Stitcher, and Apple Podcasts).
  • Last, just show up and join the conversation!

I look forward to seeing you join us in the next conversation!

#WordPress

The new year has started and with it, I have a few goals in mind, one of which being my desire to progress to a more advanced level of Spanish.

Last year I spent most of my time in informal conversations. I just didn’t have the energy to study formally with my teacher, so we would spend our hour-long Zoom calls just chatting.

In addition, Lorena and I spent six weeks in Mexico, and I felt like that helped to improve my comfort in conversations. I had my good days and bad days. It can be incredibly frustrating trying to learn a language in a world where everyone wears a mask.

Now that we have returned from yet another extended stay in Mexico, I feel like I am trapped at my current language level. If I am honest with myself, I would say that my comprehension and speaking abilities are at a B2. Not an advanced B2 by any means. There are days when I would say that I am B1, especially if I am tired.

My goal is to be advanced B2 (or low C1) by the end of 2022.

My first year of learning Spanish was 2020. I didn’t know any, and by the end of the year I was at a pretty good A2 level. It wasn’t easy getting there, but my gains were very noticeable as I was starting from nothing.

During that time, I had three to four classes per week with my tutor. We went through the structured workbook during our time together, and outside my lessons I would read, study vocabulary, and try to watch shows in Spanish (with subtitles).

2021 was the year of conversations, as I mentioned.

Which brings me to this year. I have a strong desire to progress to that next level, and I know that I need to follow a similar strategy as 2020 to achieve it. This means I need my lessons with my tutor to be more structured again so that I can learn the more advanced grammatical structures and vocabulary.

I am up for the challenge. My primary motivation is to better communicate with Lorena and her family in their native language. I also want to better understand Mexican culture, and the best way to do that is through language.

No sense in waiting, either, as my lessons start up again this week.

#personal

Defining success in a modern world.

Let’s talk about “success”. We are all striving for it, but it's rarely talked about in a specific way.

Maybe that's because success is a hard thing to pinpoint. It can be defined an infinite number of ways. My version of success might not be your version.

I fully recognize this reality, but I also know that my opinions about success formed as a result of people sharing their perspectives on the matter.

Which brings me to The Success Manifesto.

This document is how I define success in my life (both professional and personal), and the proven way that I know of to obtain it. Happiness and wealth.

My goal is not for you to agree with everything, but to at least think critically about what is written here and to determine how (if at all) it applies to your views of success.

Success ≠ Money.

Money is what people often associate with success. However, what is actually desirable is not money itself, but the things that money affords you to do.

The things you can purchase, the places you can go, and the freedom to not worry about everyday expenses. These are the byproducts of money. Money is not the primary focus.

With very few exceptions, people who have money get it because of the byproduct of what they enjoy.

Bill Gates didn't set out to make millions. He had a burning desire to bring his vision of computing to life. Steve Jobs wasn't trying to build up his retirement fund, he had a burning desire to... beat Bill Gates. 😆

The point is that money is a poor long-term motivator. It can be incredibly motivating for a final push on a project or for getting something actually released, but it's not something anyone can hold for extended amounts of time as the only motivation for the actions they take in life.

Even people who claim that they are only in business to make a lot of money are lying. They get their joy out of the process, not the money itself.

Never in my life have I focused on money. I focus on happiness and the money follows. My happiness derives from owning my time. That is priceless.

Before being an entrepreneur full-time, I was a consultant at Accenture. I was told where to go and for how long. I was told that I had to work weekends. I was told that I couldn't leave the office before 7PM. Not only that, but I was told when I could and couldn't take vacation.

After about five years, this wore me down. I was not happy. I longed to be the master of my time. If I could own my time, I would be richer than the most powerful CEO because at the end of the day, I answered to no one.

When are You “Wealthy”?

I am a realist: money does matter.

So, when are you considered wealthy?

Some people want to reach a certain level of monetary wealth before they claim they will be happy.

In my early 20s, I used to think this way too. I would start to focus on how much money per month I would need to make to be happy. For some it's six-figures, others it's more.

I am reminded of a moment that I had with my dad when I was a teenager. We were driving back from a soccer game, and we were talking about a family friend who was really financially well-off (his family owns some car dealerships).

I remember asking my dad if he ever got jealous of friends who made more money. He calmly told me “no”, and further explained:

"No matter how much money you make, there will always be someone who makes more than you." - My Dad

Focusing on money is like building a house on sand. It's not stable and it's constantly changing. The more money you obtain, the more aware you become of how much money someone else has in comparison. This is a dangerous mindset.

When I sat down to think about what wealth meant to me, I tried to clearly define it in the context of dollars. Yes, I feel incredibly wealthy by owning my time, that's the most important currency for me. But money is essential, and it does open up opportunity.

I have never been one to associate lavish vacations or purchases with wealth. Sure, those things are cool and are status symbols, but that is not wealth to me. For me, true monetary wealth is being able to buy groceries and to have any health related procedure without looking at the bill.

If you consider the number of people in the world that have to carefully budget their food and health expenditures, then you start to see how truly wealthy you are if you can do those two things without having to worry.

Without your health, you have nothing. Your money is no good to you without it.

The Secret to Enjoying Wealth

You ever see someone who is super rich but seems unhappy all the time?

They take the tropical vacations and post them all over Facebook, buy the fancy new car, and live in a mansion — yet somehow they still don't seem content. They are chasing happiness.

Money solves many problems, but it doesn't settle an unsettled soul. Buying things provides temporary excitement, but can just as easily make someone keenly aware of those around them who “have more”.

I am reminded of what it is like learning a language. I have been studying Spanish weekly in a goal to become comfortably fluent.

The better I get at Spanish, the more I am aware of how much I do not know. There are so many words that I will probably never know in Spanish. It's easy to get complacent. I'll admit, I sometimes get jealous when I see another non-native Spanish speaker effortlessly use the language. In reality, I should be proud of where I am at in my language journey rather than comparing myself to others.

Focusing on the monetary aspects of wealth is similar. The more you make, the more you become aware of who around you makes more money. It's easy to become jealous. To want what they have.

And sadly, once you reach that level of monetary wealth, you'll be saying the same thing because there will always be someone making more money than you.

Here's the secret: if you're able to buy groceries and take care of any medical bill without any worries, then everything else you get is just icing on the cake! The vacations, the new car, and the nice home are unexpected bonuses. You live in a state of gratitude rather than jealousy. You can be at peace and happy.

This is how I focus on happiness instead of profits. It drives every decision that I make.

Of course, I am bias and believe that this Success Manifesto could be adopted by everyone, including you. It is liberating and puts into perspective what really matters.

At the very least, I hope that I have made you think critically about what success means to you. The real work comes in trying to achieve this kind of success.

#happiness

I am not one to make hard-set resolutions, but I do think about the upcoming year and I have some goals in mind:

  • Help Lorena launch additional offerings at LoreFit.
  • End the year at a very solid B2 CEFR level in Spanish.
  • Start a podcast, and keep it going for the year.
  • Go on more personal trips, COVID permitting.
  • Get an idea of where we want to live (not Texas).
  • Continue to write (somewhat) consistently on this blog.
  • Visit close friends.
  • Show more gratitude, laugh easily, and love deeply.

I’m sure over time I could add more to this list. For the moment, this is what is on my mind heading into 2022.

Have a safe and happy new year!

#personal

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