GapScout – My New Business
Well, that didn’t take long.
Closing in on one-year since the sale of LearnDash, and I am jumping back into the software industry. This time, with a micro-SaaS as opposed to WordPress.
I’ll discuss a little about the why, but first let’s talk about what.
Meet GapScout!
In a sentence, GapScout is the easiest way to identify the profitable gaps in a market. It does this by analyzing reviews of your product or service and highlighting common themes & opportunities.
Reviews are a goldmine for a business. Not only your own reviews, but the reviews of your competitors as well. They can reveal desired features, opportunity areas, and influence your sales messaging so that you are saying the right thing, to the right people, at the right time.
From experience, I can tell you that sifting through reviews and knowing what to look for can be confusing and time-consuming. Especially if you are a solopreneur or a small business. GapScout systemizes the process and does the heavy-lifting for you. All you need to do is decide which action to take with your newfound insights.
When I was running LearnDash, I was constantly keeping an eye on the pulse of the market. What people were saying about my product, and also my competition. As a result, I was able to:
- Improve my current offers
- Find new opportunities
- Spy on competitors
- Improve sales copy
This was my secret sauce. I know it works, and I am excited to be building a solution that lets others benefit from it as well.
Sounds cool, but why start a software company (again)?
When my role with LearnDash ended, I was able to catch my breath. I’ll admit, I was a little burnt out from doing software (especially, WordPress). As I searched for inspiration outside of tech, I was originally attracted to land investing. Truth is, it’s something I’ve been interested in doing for a long time.
I was just about to pull the trigger on my business (everything was set up), but I stopped. Something didn’t feel right. I don’t know how to explain it, but I knew that I needed to pump the brakes again for some more self-reflection.
I realized that what energizes me the most, what I love to do, is to compete. To think creatively, to give people tremendous value, and to try to “win” in the game of business. The absolute best place for me to express this desire has been in software. It’s fun for me, but only if I believe in the software that I am building & selling.
I feel this way with GapScout. I completely believe in the value it can provide solopreneurs and small businesses selling services or products. I can’t wait to help people make more sales!
Even though it’s only the beginning of this journey, the response I have been getting from folks has been overwhelmingly positive. They want this product, and I’m excited to bring it to fruition.
If GapScout sounds cool to you, and you’re interested in getting early access, you can sign-up here. An early, pre-beta phase is targeted for the October/November timeframe.
Also, I am building GapScout in public, so if you like occasional updates, then follow me on Twitter as I post insights into the process there frequently.
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