Justin Ferriman

Justin Ferriman

The revenue engine behind most companies is renewal income. Be it a food delivery service or software, compounding renewals is what helps move up your bottom floor up year-over-year.

But the thing that many entrepreneurs don’t realize is that the process of selling customers on your product initially is different from selling customers on the renewal purchase. In theory, selling an existing customer should be easier than getting a new one, but only if you do it right!

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It’s a sad time to be an American.

Well, “embarrassing” is probably a better word.

As if the insanity of weekly mass shootings wasn’t enough, Roe v. Wade was overturned, thrusting the country back 50-years into an America of yesteryear.

It’s no secret: I’m not a Republican. If someone were to ever call me one, I would be deeply offended, an insult among insults. Republican policy today is why the entire world looks at us like we’re crazy. In fact, the only thing that Republicans do well is pass legislation, and it is scary. as. fuck.

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When I was a kid, my parents enrolled me into sports year-round. In the fall I was playing soccer, winter basketball, spring was baseball and soccer, and in the summer I went to soccer camps.

There was a method to this madness. Truth is, I was a pretty mischievous kid and easily found trouble if my time wasn’t filled (even with all these sports, I still managed to drive my parents crazy 😆).

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We are coming close to halfway through 2022, and I’m checking in on my progress with Spanish. I have been writing about my goals on this site for some time, and I tend to be very honest with my status, probably even a little harsh.

My goal is to eventually look back at these posts, hopefully when I’m effortlessly fluent, and remember the journey that it took to get to that point. I don’t care what you read or hear: learning a second language takes a lot of consistent effort.

So, with that in mind… how are things going?

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It’s hard to believe that a year ago, Lorena and I have were married in front of family and close friends! So much has happened in our first year of marriage.

Right after we were married last year, we had an opportunity to see my brother in Colorado (he was visiting his in laws), and then we went to Mexico for an extended amount of time. After those trips, we lived life as a newly married couple, traveling around to family for the holidays and creating memories together in Texas.

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This week Lorena and I arrived in Mexico to visit family, and to attend the presentation of our nephew, Diego, in the Catholic Church. In the ceremony, we were also confirmed as Diego’s Godparents. I am incredibly honored that my sister-in-law asked us to take on this role.

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Well, it finally happened. The news in this country has pushed me to purchase a security system. These companies are selling piece of mind, and I’m buying!

Over the past month or so, I have been poking around with security systems. This is a really cool industry with numerous major players. Just as many review sites and YouTubers as well! You can quickly go down a rabbit hole trying to determine what is “best” for you.

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If you are like most people, then at some point in your life you have considered owning real estate.

Even people who don’t consider themselves to be entrepreneurs find real estate an attractive concept because it’s an easy business model to wrap your head around. Own a couple of low-maintenance residential rentals and let that other person pay off the mortgage while building equity.

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Today Lorena and I are flying to California, and earlier this week we learned that the mask mandate was lifted for airliners. All the airlines now have an optional mask policy.

This was discouraging news to us because honestly, flying has been one of the least stressful things to do in the pandemic up to now. Everyone was just rockin’ their masks.

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Lorena and I just got back from a trip to see family in both Connecticut and Michigan. As has become custom in the pandemic era, we were gone for an extended amount of time. This has its pros and cons (more pros, of course). It also means that we really look forward to our return home once the trip comes to an end.

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