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entrepreneurship

I'm taking my time to figure out what is next for me, and when.

When I sold LearnDash, I agreed to a non-compete agreement, which is pretty standard for any business sale. Mine was a bit longer than normal, but I didn't mind (and still don't). If anything, it has forced me to take a giant step back and to get in tune with what it is that motivates me.

But it wasn't always so easy. Immediately after the sale, I took up various projects because I was so used to the ā€œgo-go-goā€ frame of mind of an entrepreneur. I had no practice at slowing down.

But the non-compete forced me to eventually slow down.

I slotted into coaching for a bit, but it's not something that I ever planned on doing forever. Don't get me wrong, it was enjoyable.

The problem, however, was that it lacked something very central to what I like to call my ā€œflow stateā€. That feeling where what I am doing doesn't feel like work. Coaching lacks a competitive and creative outlet that I crave.

I Thrive When Competing

Ever since I was five years old, I have loved to compete.

I played every sport as a child, and eventually took to soccer, where I continued playing through college. I competed at a high level, and I loved every bit of it. The trials and tribulations. Winning. Hard work. I found that these qualities transfered very naturally into entrepreneurship.

In 2013, I launched LearnDash and created the entire WordPress LMS segment. That same year, I gave up playing soccer (forced due to a neck injury) and put every ounce of my energy into ā€œwinningā€ in my market, as it was quickly flooded with other players.

The wins weren't always fast or easy. Some required the long game. Years and years. But I don't give up. Ever. I will never be outworked or outlasted. It's my superpower as an entrepreneur.

I don't get intimidated, but energized. If a competitor does something good, I can't wait to clap back ten-fold.

But I've softened as I've aged.

At 28, I was a different person. I viewed business in black & white, but with more experience and perspective, I've softened my approach to competition.

It's still ā€œus versus themā€ (it is always in business), but I wouldn't villainize my competitors like I did in the past.

This perspective, one that comes with the passing of time, is an asset. Because let's be honest: always being ready to ā€œfightā€ is stressful. I was constantly on edge, and it impacted my health. It, in part, led to my increased drinking.

If I were doing it all over again, my view would be more refined. Still up for the challenge, but seeing it more as a game rather than ā€œlife or deathā€.

I Crave Creativity

Competition for competition’s sake is well-and-good, but it isn't the only thing that I need. I need creativity. I've said it before, but entrepreneurship is my art.

I thoroughly enjoy the building blocks of a business:

  • Creating email marketing campaigns
  • Brainstorming ways to position a brand
  • Product enhancements to gain an edge
  • Long-term product strategies
  • Creating solutions that customers love

These activities are like my drug. I get high from doing them, and then high again seeing the impact that they can have on my business. Tying it to competition, these activities take on more meaning. I'm more motivated and the end result is more refined.

When I do these things, I'm in my flow state. I'm vibrating on a different level, and it just feels right.

So What's Next for Me?

I'm still gaining clarity on the two areas above. My current sabbatical has been extremely helpful so far in creating the mental space I need at this point in my life.

I guess what I'm trying to say is that I'm not rushing anything. In fact, I can't anyway with my non-compete in place. This matters, because I don't have interest in just any niche. I love the e-learning space. I've worked in it since 19 years old. In many ways, it's all I know.

#entrepreneurship

Using AI creates trust issues with potential clients.

I wasn't even sure if I was going to write this one, given that there are so many articles out there already talking about AI and its impact on marketing.

However, I wanted to touch on it specifically in the context of entrepreneurship. It's tempting to use AI, and many new businesses are using it currently to add rocket fuel to their blogging efforts. Seriously, the results that I've seen people get have been impressive.

But as a long-term investment, it's a massive gamble.

The Truth about AI Writing

The reality with AI writing articles today isn’t that the information is necessarily wrong or bad. In fact, many times it’s actually pretty good.

As AI advances, the topic depth is becoming more impressive and helpful. The style isn't half bad, either. Definitely better than what it was a year or so ago. I suspect that it'll only continue to improve, really blurring the line between human made and AI generated content.

So let's put the quality aspects to the side for a moment.

Instead, where I see a problem is in the lack of authenticity as it relates to the author, and the brands that use it.

This is especially true as people start creating fake authors to attribute expertise from AI to these individuals without being clear that the content is AI-generated.

In my mind, this begins to cross over into some ethical gray areas, depending on the nature of the website.

For instance, if somebody is posturing as an expert in a certain industry, they can easily create content that demonstrates a level of expertise that they may not have in order to secure clients.

At present, there is no way to verify this, and I believe that it will create issues with trust from readers. Not just broken trust, but inability for people to fully trust brands and bloggers in the future.

The Risk of Losing Trust

Many entrepreneurs are benefiting from AI blogging. They use it on their business blogs and, in the short to medium-term timeframe, their AI content is crushing it.

I’ve seen it personally on a lot of SaaS offerings.

These companies are churning out an article a day, complete with visuals and formatting, that are on a level we haven’t seen in the past.

The risk, however, is the perception. It looks lazy, and it comes across deceitful (even if intentions are good).

Losing The Relationship

Anybody who’s been in business for any amount of time knows that successful businesses are relationship-driven.

When customers feel like they have a relationship with a brand or a company, they:

  • Tell others
  • Leave positive reviews
  • Continue to spend money with that company

The further a business separates itself from this human connection, the further they are from establishing trust, and therefore making the sale.

Think about a time that you’ve landed on a website and wanted to have a chat with somebody, only to be forced to talk to AI.

This has happened to me many times, and I’ll admit that I’m often able to find the answer using the AI (which is great), but it also doesn’t make me feel any more positive about the company.

There’s no interaction, no feel-good human-to-human aspect, and that is what drives emotions and leads people to purchase or trust a brand. I've personally purchased products after positive interactions in a website chat.

Any business relying on AI for blogging and content creation, those are the businesses that are getting further away from a new customer. That's not the direction you want to be going in.

How You Can Use AI in Content Creation

Using AI for blogging cannot be a long-term play for any serious entrepreneur. There's just too much risk involved.

That said, AI can still be used to help with your content.

Create Outlines

I think having AI create a rough outline is perfectly fine.

You get the different headers and fill in the blanks from there with your own words. At the end, you can ask it to check for grammar mistakes and perhaps suggest improvements in the structure of a sentence, but without changing your own words.

Interview You

This one I've used before and found it to be quite helpful. Tell the AI what you want to write about and have it come up with questions for you to answer. Then, when you're on a walk or something, use the speech-to-text feature on your phone to answer each of the questions.

Before you know it, you have your first draft. Then prompt the AI to compile your responses and to clean up grammar mistakes. Don't have it change or edit your wording. Do that yourself later when you're reviewing it.

Search Intent Research

If you’re trying to write with the intent of being discovered in Google or elsewhere, then you can have it analyze your copy for relevant keywords and suggest where you can link to other articles that you created.

I understand there are tools that do exactly that, but if you’re using ChatGPT or something else, you can have it do this as well without needing to buy into a whole new ecosystem that is essentially just a ChatGPT wrapper.

If you have a popular article on your site, you can ask ChatGPT for relevant related topic ideas and then have it create an outline. Then you go through and write the post according to the outline, making changes where it seems to make sense and adding your own personality.

Yes, this takes more time, but this investment is actually one for the long term. Because that is the biggest point about AI content in today’s content marketing game.

Nobody knows if AI content will ever be punished or devalued, but human content certainly will go up in value and perceived trustworthiness as time goes on.

Invest now in that future trust.

AI as Your Editor

One of the things I'm most guilty of is not proofreading well enough. I write my article, read through it a few times, then publish. Two minutes after publishing and I notice grammar issues that need to be fixed.

This happens way less now because I use AI to act as my editor. It points out my grammar mistakes and offers suggestions. This is so simple, but probably one of my favorite ways to use AI for blogging.

Possible Issue in The Future

Let’s imagine a scenario that likely won’t happen, but I could see very well happening as a possibility five years from now.

The internet is flooded with high-quality AI articles, but because it’s AI, they often say similar things to one another.

People get angry. The internet feels like one big AI chatbot.

To counteract this and to bring some humanity back to the experience, Google decides to add a notifier that something is human-made, or differentiates between AI content and human content in a more obvious way.

Some people won’t care and will still go to the AI content, but there’ll be a lot of people, possibly even more in a five-year timeframe, that will decide they’re tired of AI and trust actual experts in the space, people they can have relationships with.

Keeping your content authentic and human-made means you don’t have to worry about the changes that come in the future as they relate to AI, because AI ultimately relies upon you for its knowledge.

And you'll benefit from any of these potential future shifts.

Final Thoughts

AI has been an incredible asset to humanity across a variety of different industries, including content marketing and blogging.

But I caution anybody using it now for strictly AI content. It's just not the smart long play in any business landscape.

There’s too much risk because you don’t control the future of how AI content will be treated, and the overall consensus seems to be that too much AI content is a bad thing.

#entrepreneurship

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Aggressively doing nothing.

My entire life, I've been doing something.

  • Brainstorming new business ideas
  • Creating offerings
  • Developing marketing strategies
  • Researching markets
  • Implementing
  • Networking

This way of living has been my default for so long that it's just my normal operating mode.

But as I prepared to walk away from coaching, I realized that I was again starting to think about the next thing. This time, though, I stopped myself. It occurred to me that my pattern of entrepreneurial thinking needed a break. I need an entrepreneurial sabbatical.

Why a Sabbatical?

In the university setting, a sabbatical is a period of leave granted to a professor for study or travel. In my mind, it's one of the biggest benefits offered to those working in higher education.

A sabbatical offers you a chance to slow down, reflect, assess, and refocus priorities — and this is exactly what I need.

I've been ā€œgo-go-goā€ for as long as I can remember. Even before LearnDash, I was trying various ideas in both the service and product space. It has been a continuous cycle. I'm tired, and I'm in a fortunate position where I can do something about that.

What Comes After?

I don't have any goals for my sabbatical. I don't even know how long it's going to be. All I know is that I'm going to get comfortable doing nothing.

My hope is that this will clear my mind, refresh my creative energy, and give me a needed clarity for the next decade of my life.

I feel like I have one final push in me for building something, I just don't know what at this point. That's the point of this sabbatical.

#entrepreneurship

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For the first time ever, I'm doing nothing.

Since the start of this year, I've been struggling with motivation for my coaching service. This is natural, so I didn't dwell on it. In fact, it has happened to me in the past. Typically, I take a vacation or change up my routine in some way and that makes it better.

This time it feels different.

In 2023 and 2024, I hustled to get clients. I had countless free calls, met tons of great people, and landed 20 clients in a short amount of time.

This year, I haven't tried to get a single new client. Whenever someone finished their time with me, I didn't bother to replace them. In fact, I actually welcome it because it means fewer meetings. It was at this point that I began to question my desire to continue coaching.

The People Are Great

The thing is, I like the folks I work with. The ones that are still around have very successful businesses, are motivated, and are open to feedback. We have fantastic one-on-one sessions as well as group sessions.

Aside from the people I coach, I’m realizing that there are other aspects to coaching that I really don't like.

The obvious one for me is control over my time. When I had 20+ clients, a big part of my time was spent shuffling meetings around to accommodate everyone's busy schedules. It was exhausting in that I couldn't plan my own activities during the week. If there was a cancellation, then there was the stress of trying to find a new day and time.

I'm less busy than I was, but that element still exists. For example, any time I want to go on a vacation or trip, I'm front-loading sessions just so I can have some days off. Or, I end up taking calls while I’m away.

All of this is mentally taxing. I start to feel trapped, and whenever I feel that way, I start looking for ways to disengage. Having complete control over my time and what I do with it is what motivated me to start LearnDash in the first place. It's my North Star, so to speak.

But this is also about more than owning my time.

The pressure of not having complete control over my schedule is indeed frustrating, but I would be doing myself a disservice if I didn't dissect this feeling a bit further. I've spent six weeks or so reflecting on why I feel the way I feel, and I've come to an answer.

Coaching gives me the ability to be creative, but I don't get to live the creativity. In my sessions, I offer up marketing ideas, brand building initiatives, and the like. I love doing that kind of thing, but part of that love comes from the execution of the ideas. Competing. Winning. I don't get any of that with coaching. It feels like training for a match only to sit on the bench.

Stepping Away from Everything

Since the sale of LearnDash, I've been constantly doing something. It was mostly out of habit, but on some level, due to outside expectations. Whenever you meet someone, they always ask what you do for a living. I felt uncomfortable not having an answer to that question.

The reality is that this has been a self-imposed issue. I need time to do nothing, for the first time in my life. I need mental silence and simplicity, so that's what I am finally doing.

I don't have any expectations or goals. I don't know how long. I'm living in the moment, and that's it. I'm focusing on the small things in life. The little pleasures. I'll see where it takes me eventually, but for now, I'm enjoying the ride.

#entrepreneurship

Alcohol and entrepreneurship often go hand-in-hand, but they don't have to.

Last year, I wrote a post about how I was cutting back on my caffeine intake, and how it was a bit challenging at the start. Once I got through the initial withdrawal symptoms, it got easier. Truth be told, I was quite surprised at how my body was addicted to a certain level of caffeine each day.

In that article, I included a link to another article I wrote some years ago about how I gave up drinking alcohol. Making that change from drinker to non-drinker is something that I'm extremely proud of, especially because I never thought it would be something I'd ever do. Ever.

Alcohol played a massive role in my social life, and I explore that topic a bit more in that article. However, what I didn't fully address in that post, and what should be addressed, is the role alcohol often has in entrepreneurship.

Why I Can Speak on This Topic

I've been an entrepreneur my entire life. After more than a decade of trying different ventures, I finally found success in LearnDash. Shortly after its launch, I left my corporate career to do it full-time. I went from being on the road every week to living and working from home. No more office, no more boss. I was free!

In my first week of freedom, I got drunk around 2PM each day. My life felt surreal, I was in my 20s, and I was in ā€œvacation modeā€. That didn't last, though. After the first week, I got my shit together and wouldn't drink during working hours, but I would soon come to see that the theme of alcohol remained.

From the very beginning of my first entrepreneurial success, alcohol played a significant role. Whether it was to celebrate, to mark the end of the day, or to network, it became a pillar of my experience. Since I was working at home, I didn't know how to get out of ā€œwork modeā€ unless I was cracking open a beer.

More often than not, I didn't drink to get a buzz, but rather to just ā€œrelaxā€. However, as the years went on, I felt that I needed to disconnect even more. Business life was stressful, and my personal life wasn't any better. So, I self-medicated. When drunk, suddenly those things didn't feel as emotionally intense.

From Bad to Real Bad

In a scary turn of events, alcohol eventually stopped being a tool to disconnect for me, and I started to equate it to some of my business success.

Looking back, that is when I can say that my relationship with alcohol changed for the worse.

I'd tell myself that it was important that I drink because it helped me to network. I did strike some amazing deals in the late hours of the night at a hotel bar with other entrepreneurs (at conferences, for example), so I attributed that success to my drinking.

What I didn't see at the time was that this wasn't due to the alcohol, it was due to me as a person. I always struggled to give myself the full credit I deserved, and by putting alcohol up on a pedestal in this way, I made it near impossible to quit drinking. I was telling myself that if I quit drinking, I wouldn't be successful.

So, I continued with my unhealthy pattern. Alcohol wasn't for special occasions anymore. It was part of my personality, my success, my way of life. I took a keen interest in different whiskeys. I thought I was being ā€œculturedā€ by knowing flavor profiles and making recommendations to friends and family, or when networking. In reality, I was cementing alcohol into the definition of who I was. I was proud of this useless whiskey knowledge.

But here's the thing: as the years went on, I became more isolated than ever before. Something that was meant to be done in a social setting became the reason I chose not to go out or interact with anyone. Sitting at home, knocking back half a bottle to disconnect became more appealing. I was spiraling, and I knew it.

Hitting My Rock Bottom

As it is often said, you need to really hit your rock bottom before you are ready for a change. It has to be personal, and really rattle you to your core.

For me, that moment came in 2019. The specifics of which, in reality, don't matter. If you're drinking heavily (or even more than you know you should), and you read about my rock bottom, then your mind will justify how your situation is different. It will protect your ego, and therefore your habit. I know, because that's what I used to do. My story is not personal to you, and it has to be personal.

What does matter is that when I hit my rock bottom, I was a mess. I cried. I screamed at myself. Most importantly: I never wanted to feel that way ever again.

That day I decided to quit drinking. I didn't know what to do, so I wrote for three or four hours straight in a journal – just a pen and paper. I wrote about the issue I had, why I hated myself for it, how I needed to get better, my insecurities, the direction my life was going in, and where I wanted to go.

When I wasn't writing, I read this book and listened to this audiobook. And I finally admitted to my therapist that I had a problem.

Every day, I wrote in that journal (for months on end). I stopped drinking cold turkey, because there is really no other way. I tried them all, and let me tell you something: it was fucking hard. Trying to limit yourself, for example, won't work because the contract you make with your sober self is different when you're negotiating with your drunk self.

"I missed having a buzz. I missed numbing my emotions."

No one really talks about this, but it was exhausting to be with my own thoughts 24/7. I was going to bed at 8:30PM because of how tired I was without my usual escape. I experienced daily ā€œthought fatigueā€ as I processed my emotions.

But as time went on, I got used to being with my thoughts. I enjoyed better sleep. I lost weight. Furthermore, I regained confidence. I also made more money (the opposite of what I thought would happen).

What this time gave me was evidence that all the preconceived notions that I had about alcohol, all the lies, were fabricated to reinforce a life-destroying addiction.

I still don't drink alcohol, and I'm not even remotely tempted by it. I am 100% present in life, and I'm always in control and clear-headed. Furthermore, I sleep great. I'm the healthiest I've ever been from a physical standpoint, and as an added bonus, I no longer have to lie to my doctor when asked how many drinks I have per week!

Alcohol and You

My story is not unique. Far from it, actually. Perhaps you too are struggling with something similar. Maybe you don't think your drinking is as bad as mine was, but I can promise you that if you continue down your current path, it will be.

Because that's what addictions do. They start small, then they snowball, and before you know it, your new ā€œnormalā€ is no longer normal to the outside world. It's clichĆ© as hell, but the first step in all of this is to recognize that the problem exists. You can't regulate it. Setting ā€œdrink limitsā€ never works, and you know it.

If you say to yourself, ā€œI don't have a problemā€, then there's a very good chance you have a problem. You're already rationalizing. That's how it begins.

Many people would disagree with me on that, and I understand. If that's you, then I have a challenge for you: stop drinking for six months, today. Throw away all the alcohol in your house.

If you immediately rejected that possibility, think about why. What excuses came to your mind to rationalize why you don't need to do that? If you didn't have a dependency, then you would have no problem giving it up for six months. That's a fact.

If you said to yourself, ā€œI could do that, no problem,ā€ then prove it. Otherwise, you're just lying to yourself again.

Look, I'm just being honest, because your mind will do everything in its power to lie to you about this. I know, because I told myself all the same rationale. It's because you've had years upon years of conditioning. Alcohol is part of your pastimes, your friend group, your business life, and more—but it doesn't have to be. In fact, it shouldn't be.

Think about it this way: there is no bad outcome when you stop drinking alcohol. Not one. In fact, quite the opposite. It's all gain, and then some. I can attest to that.

You're Stronger than You Know

I know you can give up alcohol, you're just as strong as anyone else who has done the same. As an entrepreneur, you don't put up with excuses in your business. It's time to apply that same philosophy to your relationship with booze.

That said, you don't have to do it alone. If you find having a support group helps, then there are plenty. You can read books (like the ones I mentioned earlier), listen to podcasts, post on Reddit, talk to a therapist, or whatever you need to help you build momentum and stay committed. The resources are there waiting for you.

Step 1 is making that commitment and ā€œsaying it out loudā€.

If you need someone safe to say it to, then you can email me.

#entrepreneurship #health

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Patience is a virtue, but in business, it can also be a weakness.

Entrepreneurship is often about finding balance. If you're building a product, it's understanding the number of features you put into a major version to make it newsworthy, versus causing too much confusion. Or, if you're in services, you balance the time you spend with each client so that you maximize your time, but the client doesn't feel ignored.

Opportunities are briefly open doors. If you don't walk through them when they're open, they could shut, and you'll be locked out forever.

The trick is to always be on the lookout for these doors, and to take advantage of proper timing. Those that do this more often than not end up winning in their respective markets.

If You Move Too Slow, You Lose

When I'm working with my clients, I always stress the importance of having a sense of urgency. If they have a good idea, they need to execute. Otherwise, it could be too late (for a variety of factors).

If you move too slowly, your competitor may beat you to the sexy new feature.

Or, you may enter into slower sales months around the holidays, and your message isn't heard.

Or, your competitor has their own release, and they make more noise than you.

I could go on, but the point is that you can only control your timing and nothing else. If you keep waiting, you keep losing future business.

"Never put off today what makes you money tomorrow!"

Money isn't everything, but it's the solution to many issues. Putting off competitive initiatives for too long hurts your ability to grow your business. I think at its core, we understand this as entrepreneurs. But why do we do it?

If you have some level of success already, then a large part of that can be attributed to being in the right place, at the right time. While this sounds like luck (and it is on some level), the reality is that you increased your chances of being in that right place at the right time by the sense of urgency you had in the ideas you implemented.

But then something changed. You got comfortable.

I've been guilty of this, too. It's easy to achieve a comfortable level of success and then slow down too much. Taking a more measured approach is well and good, but it's very easy for this to slip into a form of laziness. You already have predictable income for the business, so you don't need to ā€œrushā€ anything, and as a result, you miss the timing.

Move Fast, Stay Sharp

If you're reading this, it's probably because, deep down, you know you've been moving a little too slowly. Maybe you've convinced yourself that you're being ā€œstrategicā€ or ā€œwaiting for the right momentā€, but more often than not, that moment never comes unless you're the one to create it.

Success doesn’t wait around. Neither should you.

The best businesses aren’t just the ones with great ideas, they’re the ones that act on them quickly. So whatever it is you've been sitting on, such as a new offer or campaign, you need to move now! Get it out into the world. Iterate if you must, but don’t wait for perfect.

Because in business, speed doesn't just matter. It wins.

#entrepreneurship

I wrote 36 blog posts this year - here are the most popular ones.

Writing has always been a form of therapy for me. I enjoy the reflection, the physical process, and just documenting my experiences for future reference. I write about topics ranging from personal events, entrepreneurship, WordPress, mindfulness, politics, health, and happiness.

As you would expect, some posts are more popular than others. Below are my five most popular posts in 2024 based on number of views:

  1. Matt vs WP Engine: Too Far?
  2. WP Business Mistakes
  3. Blogging Alternative to WordPress
  4. WordPress Pricing
  5. Winning in WordPress

Occasionally I write on Medium. Here are my top three articles this year:

  1. How to Grow from $1M to $2M ARR
  2. 6 Profitable Lessons from My Startup to Exit Journey
  3. Pricing Strategies That Work

Stay in The Know

While I often blog, I don't always email my list. I try to limit it to just one email a month, sometimes two. And these are typically my better posts, not my personal ones where I'm documenting my life.

If you're not already, then you can subscribe below. I don't spam my list, and I value your privacy (there is no email tracking).

Also, if you're up for it, let's connect on Bluesky!

Have a great holiday!

#WordPress #entrepreneurship

The more I don't think about software, the more ideas that start to creep into my mind.

It’s funny, when I’m not thinking about starting a software company, I start getting flooded with ideas. And since I’ve started coaching founders, I’m getting more of these ideas.

A few have come up that are pretty damn good. Or at least I am interested in them because I really like the industry, which is the e-learning and online course space. This is a market that I have been involved with my entire career – even before my foray into WordPress.

But unfortunately, that’s a problem.

Why is it a problem?

I am still bound by a non-compete clause after the sale of LearnDash, and that restriction doesn’t expire until 2026.

If I wanted to move forward in the e-learning industry, I would need to seek legal permission from LiquidWeb. Maybe that makes sense at some point, but for now I’m pretty content just continuing with my coaching. At the same time, I can start doing some more market research to see if any of these ideas actually have potential.

#entrepreneurship

Through my business career, I’ve had the pleasure to meet so many smart folks. Many of whom I now consider friends.

Matt Medeiros of The WP Minute is one of those people.

Matt and I have known one another for many years, mostly interacting online, but occasionally in person. I respect the hell outta Matt and what he does. He has great perspective on business, life, WordPress, software, and services. Plus, I just think he’s a cool guy.

Earlier this month, Matt invited me to be on his podcast, The WP Minute. At the end of this post, I have included the recording.

Key Takeaways

  • I explain how I am now selling GapScout after running into challenges building complex AI technology and changes to review site terms and conditions.
  • The GapScout experience left me feeling defeated but taught me to focus on what really energizes me in business.
  • I have transitioned to coaching for founders, playing to my strengths in marketing, growth strategies and maximizing profits.
  • I am being selective about who I work with through warm outreach and relationship building vs trying to scale massively.
  • For WordPress entrepreneurs, takeaways are to focus on your strengths, cut out parts of the business you dislike, and be selective about services you realistically can deliver at a high level.
  • I have been using Medium for content marketing and gets great organic reach without having to worry about blogging or SEO.
  • Overall, it’s a story of reinvention, lessons learned from failure, and the importance of playing to your strengths as an entrepreneur.

#entrepreneurship

Short and sweet this Friday.

A couple of weeks back, I announced that I was taking on coaching clients. To be honest, I didn’t know what to expect.

Fast-forward to today, and I’m working with founders across a variety of industries on their businesses. It has all been moving so quick, and I’m loving every second of it!

Up until now, I’ve just been sending a Google Doc outlining my service. That worked, but I figured it was time that I get a website up to explain everything.

Take a look: BrightGrowth

And If you’re interested in having me on your side to grow your business, then go ahead and book some time!

#entrepreneurship