Justin Ferriman

WordPress

The revenue engine behind most companies is renewal income. Be it a food delivery service or software, compounding renewals is what helps move up your bottom floor up year-over-year.

But the thing that many entrepreneurs don’t realize is that the process of selling customers on your product initially is different from selling customers on the renewal purchase. In theory, selling an existing customer should be easier than getting a new one, but only if you do it right!

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Once upon a time, calling someone on the phone was the way to go for receiving technical support. I can remember being on the phone with Dell all the time because something was always happening to my desktop computer.

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WordPress has been a part of my life in one form or another since 2006 when I started my first blog on WordPress.com. I went from a user of their hosted service, to self-hosting websites for family and friends, to starting (and eventually selling) a premium plugin company.

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I created my first WordPress blog like most people did: using WordPress.com. I remember the entire concept of blogging being pretty new back in 2006, and I cut my teeth in the industry by setting-up and writing with WordPress.

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Over the past 15+ years, I have had the pleasure of meeting some incredibly smart people in the WordPress industry. Some of these people have businesses (such as selling courses), and others are building products for WordPress users (plugins & themes).

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I remember when Matt Mullenweg first announced the Gutenberg editor for WordPress, there were a slew of review posts (many critical). I have been largely quiet on the matter, as I have always felt that time was needed to give it a chance to fully develop.

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LearnDash is now part of the Liquid Web family of brands, I learned a ton along this journey.

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WordCamps will eventually become a thing again. The clock is going to be re-set a few years.Remember when WordCamps were a thing?

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If you are creating a WordPress plugin today, then you probably have just assumed that you should have a free version. I mean, it makes sense. You can potentially get a ton of exposure right away from the WordPress Repo.

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I have a confession…

I don’t know much about how to code. Okay, to be more specific… I don’t know how to code at all (and I am super jealous of those that do).

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