Justin Ferriman

personal

You know how some people like to say that time flies by? Well, that was not the case for 2022. The year was long, and full of big life events for me and Lorena.

Everything from personal to professional changes, this year had a little bit of everything.

Landing in California.

Lorena and I started the year trying to figure out where we wanted to permanently live. While we didn’t know exactly where, we did know that we wanted out of Texas.

Just prior to the start of 2022, we backed out of a deal for a home in Lake Tahoe. After the home inspection, we found that it had some foundational issues (and the owners never disclosed this in their listing, even though they knew about them).

They made life a little difficult for us, which was frustrating, but we knew that backing out was for the best. In the end, we were able to part ways without any major issues.

As we looked at new possible locations, we eventually narrowed it down to Salt Lake City and Southern California. Seeing as we met in San Diego, we were both drawn to SoCal. On a whim, we went there in early Spring, we saw a home that we really liked and ended up putting in an offer. It was official: California was going to be our home.

The rest of the year was spent bouncing between Texas, Mexico, and California, with our primary residence still being in Texas through the end of this year. This made us feel a little bit like nomads, but after the Thanksgiving holiday, we have finally landed in California for good. It becomes our official home in the new year.

I love California. There are just some things that cannot be replicated in any other state. For me, it’s the water. I love the ocean and the beach (hey, I’m a Pisces). The landscapes across the state are stunning, and the sunshine is good for your health.

My professional life changed significantly as well.

This was a transitional year when it came to work.

I started out the year very engaged with LearnDash as an advisor, continuing to help with the transition since the acquisition in September 2021.

A few months into the new year, and I decided that I needed to take a giant step back, accepting that it was no longer my ship to sail. I made myself available when called upon, which turned out to be a pretty rare occasion. The team in place has put the company on a great trajectory from what I can tell.

I realize now that taking a step back was the best thing for me. It freed up my mind to think about other things. I had dabbled in potential activities (like land investing and podcasting), but after some self-reflection and conversations with Lorena, I found myself drawn back into software.

Just prior to when my contractual duties ended at LearnDash, I launched GapScout, and since August, I have been chipping away at building an AI that helps other entrepreneurs to compete (and win) in their respective markets.

Progress is being made, though it hasn’t been without challenges. The beta launch is expected to be in late January, or early February 2023 – and I’m excited about it!

My biggest personal achievement: Spanish fluency!

At the beginning of the year, I set a goal for myself: become fluent in Spanish. I was approaching two years of study, and I could feel that I was so close.

Still, I was frustrated. By April, I was still struggling to get over the hump. I expressed this displeasure with Lorena, who suggested that we extend our stay in Mexico so that I could get some additional immersion. We were already going to Mexico City to become Godparents to our nephew, so an extended stay made sense.

I spoke Spanish whenever I could with the family and friends. When we went out, I always tried my best to have natural conversations. Some nights I would go to bed completely discouraged because I couldn’t understand someone, or with my inability to find the right words – but I always tried again the next day.

By the time we returned to Texas, I felt that I had made significant strides, but I still wouldn’t say I was fluent (but almost). I didn’t want to lose any of my hard work, so I began taking four lessons per week with my tutor, Andrés. I have been taking classes on Zoom with him since February 2020, and we have built a nice friendship. Our lessons can be formal, but also just involve us talking about life – which I find to be incredibly beneficial.

The result? Five to six months of this rigorous schedule, and my ability to both speak and understand Spanish improved significantly. I can now say that I have reached a CEFR B2 level, the first official level of fluency in a language! I really enjoy speaking with my family from Mexico, or just striking up spontaneous Spanish conversations with people that I meet. I can’t get enough of it now!

My next goal is to get to the C1 level, which I hope to achieve within two to three years. It’s a lot harder to get to this level as I’ll need to learn more vocabulary and advanced grammatical structures, as well as a better understanding of colloquial expressions. Still, I’m motivated and know that I can reach it with hard work!

Plans for 2023.

I think I will take the time to document our plans for 2023 in another post, but I can say that Lorena and I intend to travel more (both in the country, in Mexico, and Europe).

Aside from personal travels, I will be focusing exclusively on launching and growing GapScout, and Lorena has plans for a master’s degree. Seeing friends, and simply enjoying our time in California, will also be in our future.

But before any of that happens, we will be closing out 2022 by relaxing with family over the Christmas holiday. A perfect way to end another eventful year.

#personal


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It’s that time of year again: time to make the rounds to visit family for the holiday.

To prepare for the travel, we got our COVID booster and flu vaccination. It had been a year since our last booster, and I keep hearing how bad the flu is this year, so it just made sense to get them both. Symptoms were pretty mild this time, so can’t complain there.

First, Lorena and I went to Connecticut to see her sisters, and her parents also came from Mexico. We spent time celebrating some birthdays and having a “pre-Thanksgiving” meal.

After that trip, we went to Michigan to see my parents for my dad’s birthday and for the holiday. My brother and his family, who live in the Chicago area, came for Thanksgiving as well. It’s always nice to see them.

We also took a trip down to Ohio to see my grandpa, who isn’t doing so great, especially with his memory. He is in his late 80s, so in some ways it is expected now. I just don’t know how much longer he will be able to live independently. This could be the last year before he makes a transition to assisted living. That said, he was pretty good when we saw him.

We are back in California for Christmas, and Lorena’s family will be joining us. It’s our first year not having to travel for Christmas, which is a nice change.

#personal


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Unlike most folks who move from California to Texas, we are going the other way around. Earlier this year, Lorena and I purchased a new home in California. We are transitioning there this year and beginning in January, it will officially be our primary residence.

I will always have a special place in my heart for Austin, as it’s the place where we got married and officially started our life together. It was our home base as we travelled during the heart of the pandemic to visit family in Mexico, Michigan, Connecticut, and Colorado.

But ultimately, we both really value gorgeous weather, and SoCal has the best weather in the country. The culture is more in line with what we prefer as well. Plus, I mean… you can’t beat the ocean.

I am excited to settle in California and start this next phase of life together.

Seeya, Texas… it’s been real.

Real hot. đź‘Ž

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For as long as I can remember, I have loved to win. I despise losing, so much so that it has always motivated me to outperform my competitors. I suspect that this started as a young child, when my parents enrolled me into every sport imaginable.

I vividly remember one day before a tee ball game, I asked my dad, “who are we fighting today?”

I was five years old.

He corrected me, explaining that we aren’t fighting anyone, but simply playing a game. I was confused, there was no difference in my mind.

If there is one thing I love about entrepreneurship that isn’t mentioned frequently, it’s the thrill of competing (and winning). I suppose some might describe this mentality as “old school”, especially as it relates to business. I believe there are winners and losers, and not everyone gets a trophy because not every has earned one.

When I am in a competition that I care about, I go hard. If you get one over on me, then I acknowledge it and respect your victory – but you better believe that I’m coming back, and even harder.

For me, there is no better way to show respect than by giving an opponent your absolute best. You show respect by running up the score. In business, that means getting more market share, winning customers of competing products, and being the go-to solution in a segment.

Competing makes me happy. It keeps me engaged, excited, and thinking creatively. It is for this reason that I decided to start another software company.

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I am often very hard on myself when it comes to learning Spanish, so I want to take a moment and recognize a breakthrough that I had with the language.

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