How I Grew LearnDash
What worked, and what didn't, and what I learned while growing LearnDash.
I recently gave a quite revealing “behind the scenes” interview into the LearnDash story to WPBeginner where I chat about what I did to drive the growth of LearnDash from a side-hustle to a multi-million dollar company.
For example, did you know that I made the official decision to finally quit my consulting job after making $690 in a single day? That was life changing for me back in 2013.
I also discuss other things, like how I built the brand before launch, the decisions I made that increased revenue 22% at a pivotal point in the company's history, and also how my approach to the industry is still why LearnDash is the best WordPress LMS.
Here's the video:
If the above doesn't work, here's the direct link.
And you can also read the blog post on WPBeginner.
But It's Not All “Wins”
I also take time to explain the (big) mistakes that I made – things that you should absolutely avoid no matter what business you're in. How I didn't hire quick enough, how the launch was stunted because of a silly timing decision, and the biggest mistake I made in the first year of the business.
I really enjoyed chatting with Ryan Priddey, and thank him again for being such a welcoming host. 🙏
After the interview, I reflected a bit.
You know, I realized something. It has been about four years since LD was acquired. During that time, I think I've been the only person participating in things like this for the brand.
I'll do that all day long. It's fun for me, and I'm proud of the work I did during my time. I still see LearnDash as the only serious option for online courses in WordPress, and people need to know that.
But the takeaway here is that you can't lead from behind the scenes. You need to bring the passion forward, the message to the audience, with an almost annoying consistency.
Simply put: always believe in your superior offering, and NEVER STOP telling people why it's the best.
Be visible. Be bold.
Anything less gets lost in the noise.
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