What They Don’t Tell You About Entrepreneurship

That moment when you serve your business instead of the other way around.

In just one week I have attended two conferences, been booked as a guest on several podcasts, delivered pro-bono consulting to someone close in my network, hosted my own webinar to help a colleague with the visibility of a project, and delivered a training webinar on e-learning development.

Yes, much of this was quite enjoyable. But I didn’t do it for me. I did it for the business.

Oh, and of course between all of this I am doing day-to-day tasks required to run a business. You know, the stuff like talking with customers, holding team meetings, speaking with potential vendors, and brainstorming other ways to expand our products & brand.

As I look at my calendar at what is coming up I am left wondering: how did I get to this place?

Because I can assure you that things weren’t always like this. I wasn’t always this busy and booked-up with constant demands on my time.

In fact it used to be quite the opposite.

There was once a time when we didn’t have any employees besides myself and Kloe. No one was calling to have me as a guest on any webinar, podcast, or publication. No conferences, meet-ups, or masterminds. My day literally involved answering some pre-sales and support tickets and then going for a run.


But like any ambitious Entrepreneur we wanted more. We worked our asses off and when that “more” was realized it became obvious that our relationship with the business had forever changed.

Starting a business is like starting a relationship. Everything is exciting at first. You get that “butterfly” feeling in your stomach with the smallest wins, and your day is completely ruined with the smallest setbacks.

As you get used to the entrepreneurial highs and lows you begin to take everything in stride. What used to matter doesn’t anymore. It is just more stable and there is comfort in that stability.

But like any long-term relationship, keeping the flame alive and well takes effort. If we get too comfortable then the business suffers. We have to find new and creative ways to stay motivated.

I think this is something any successful business goes through, and if you have dreams of entrepreneurship then this could very well be your reality… and you might not like it.

Your daily tasks will change, as will your role. As you bring on team members you will have to learn to give up control on things that you have always been responsible for. Trust me, this is hard. It’s something that I am still working on to this day as I learn and grow with the business.

I have now realized that at some point my business stopped working for me, and I instead have started working for my business. The business is bigger than any one person now. That’s actually a good thing, but it has been an adjustment.

This isn’t really talked about in entrepreneurship. Controlling your time is just a fantasy that entrepreneurial publications pitch. If you care about business growth then this will be short-lived. Enjoy the moment because soon everything will change. Not for the worse, but it will change.

3 thoughts on “What They Don’t Tell You About Entrepreneurship”

  1. Justin, I just received your article in my university’s inbox. Your message is very inspiring as I have experienced the same concept of “relationship” with my new product whilst embarking on the exciting (yet scary) entrepreneurial path. Coincidently, I am using Learndash to serve as the platform for my product which integrates Blockchain. I have evangelized Learndash for various active projects at my university and administration has opened their eyes to this unique platform. While we are starting with an integration with Learndash, we can also integrate with other LMSs as well. Thanks again for the motivational message. It certainly provided me with a fresh perspective in terms of starting to work FOR your business!

    1. Thanks for the comment Melissa (and also for using LearnDash 🙂 ). The path of an entrepreneur can be nerve wracking but being nervous is good. It means you’ll be sharp. It’d be more alarming if you didn’t have reservations.

  2. Great insight, Justin.

    I’ve always worked to serve clients directly (I’ve done around 7,000 1-on-1 recorded coaching sessions, and we record up to 350 sessions at our major monthly events), so I’ve always had this mindset of trying to get to a place where I can serve clients by serving the system that supports them. Very excited to put LearnDash with The Great e-Course Adventure into place to reach this place.

Comments are closed.