Using AI for Blogging

I have been a blogger for a long time. Even before I started LearnDash, I wrote a blog while in college as I first became familiar with WordPress. Expressing myself through blogging has been a major part of my life.

So, when I first heard about artificial intelligence (AI) written blog posts, I sort of rolled my eyes. Many of you can remember the days of article spinners and the garbage output half of the time they didnt even make sense. I assumed the same for AI written blog posts and never gave them a second glance.

Until recently, and I must say, AI blogging is damn impressive.

I have spent a number of days the past week experimenting with a variety of AI content platforms to see the type of quality they would produce (finally landing on WriteSonic). My assessment is by no means scientific, but my best estimate is that most of the AI articles I created were about 60-90% complete. Meaning, most of the content is ready to be published without any updates.

To be clear, there were times when the articles were quite poor. This is most often the result of targeting a very specific industry topic that requires in-depth knowledge in order to write about it effectively. But I found that if I took it up a level to a more general topic, the quality of the content improved.

Herein lies the opportunity, and the method, in which you can use AI for your own content.

What you can expect with AI blogging.

If you rely on blogging as a core part of your business, then it can be challenging to come up with ideas and post structures regularly. This is where AI can help. When I use WriteSonic, Im able to whip up outlines in about 30 seconds for any topic by just giving a few prompts.

For example, I put in the prompt Types of Mortgages, and got this outline:

Not bad, right? Honestly, this feature alone provides enough value for most bloggers. I should note that this is just one outline of about six that were presented after I gave my prompt.

This is just scratching the surface of AI content generation. Lets say you wanted the intro written for you (just to kick things off). Well, thats possible. Using the same prompt, I was presented with six intro paragraphs. Here is one:

Again, not bad at all! There are definitely some things I would change, but for the most part, its good to go and is a great intro to my article.

AI content is best when you keep the topics rather broad (in this example, mortgages is a pretty generic topic). If you drill down into a subject further, then you will find that the content isnt as robust, with sentences that dont really say anything. For example, I tried Paying off a Mortgage Early as the prompt, and the blocks of text werent so impressive.

This was the shortest of the six options presented. The longer ones werent any better. They all were essentially just a few sentences being repeated in different ways.

How you can use AI-generated content.

Undoubtedly, there will be people out there that use AI to write their entire blog posts, and without making any changes. It has to be said that the articles that are purely AI written are not the greatest. Even the best ones need a little massaging to sound more natural.

And thats really the point. A natural sounding article is a good user experience that reflects well on you and your brand. If you are interested in using articles written using AI, then you owe it to the reader to do a little proofreading before you press publish.

If youre anything like me, youll be impressed with the quality of your articles (and how quickly youre able to complete them), making it tempting to just publish them as-is. But as my friend Jack points out in the tweet below, youll want to be approach this strategy with a bit of caution. Google doesnt like this kind of content, and if they can figure out how to accurately detect it, theyll penalize sites with AI content.

So if Google will potentially punish sites using AI-generated content, how can you use it?

Well, one option is to just ignore the threat. There are some major outlets using AI content right now (and they have been for years) such as the Associated Press. Make some intelligent modifications to the core content, and youre in the clear (多opefully).

I am testing this intelligent modification of AI content method for my real estate investment business, but admittedly, content marketing is not a primary customer acquisition strategy. If the content was flagged in any capacity, then the business would still function fine. That said, I will admit that it would really suck to lose a potential passive marketing channel.

Another option would be to use AI to help you create an outline for your article, and then you write all the content. This is a conservative approach that should leave you sleeping worry-free at night, and is probably the best way to get started using AI. Its especially powerful for helping you come up with a good sales page, or product description. Granted, its more time-consuming, but it will help you get through writers block, which will help you write more efficiently.

Finally, you can just avoid AI content creation altogether. Thats certainly a valid approach. If your business is 100% online, and you really rely upon content marketing for customer acquisition, then not using it is the safest way to avoid any potential penalty. Either write the content yourself, or hire someone to do it for you.

AI content will only get better.

Something that we all know about AI and machine learning is it continues to improve over time. I think this may start to create a cat and mouse game between purely AI-generated content and Google.

If I have learned one thing in my career, its that you dont want to try to beat Google at their own game. So, while AI content will improve, I highly recommend that you dont just use the content as-is. Humanize it with your own voice and expertise.


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