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  1. Selling to the non-winners is so simple yet so brilliant. Love it.

    Great points about the importance of building an audience and continually marketing. I think a lot of starting entrepreneurs treat marketing as the activity you get to when there is nothing else going on (which never happens) and as a result they never get traction. To your point, it needs to be as high a priority as product. I’m certainly guilty of this myself.

    1. Justin Ferriman says:

      Thanks Ross! Ha, probably 95% of WordPress businesses are guilty of not doing enough marketing and advertising, myself included.

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