👋 Hey – I’m Justin…
Let me tell you what I am terrible at…
- I DO NOT know how to code.
- I DO NOT know how to design.
- I DO NOT know how to raise money.
- I DO NOT know secret “growth hacks”.
On paper, I’m probably the last person you would expect to start a software business.
Yet, I was able to turn my side hustle into an award winning EdTech company by relying on my ability to creatively compete and score wins in my industry (even against the “big guys”).
But most importantly, I owe all of my professional success to prioritizing happiness over anything else. I work to live, and not the other way around.
Spending time with my fiance Lorena, hiking, studying Spanish, training in Muay Thai, and playing overly aggressive online chess all keep me balanced.
Oh, and I like writing too – this site is where I do that!
I am sharing everything I know.
I’m not a guru. I’m not trying to sell “how to start a business” courses or products. No webinars, or hacks, or secrets here (sorry to disappoint if that’s what you wanted).
I’m just a guy who keeps things simple, and I have found that the simple things usually end up paying off.
Everything I write about is based on my experience building a company from nothing. There is no theory here. I had no special training or investors – just a burning desire to achieve personal happiness.
I’ll leave it to you to decide if it’s of value. 🙂